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Can I use your phone? cheap pulmicort respules To stay relevant, the agencies will need to transform themselves into “advertising platforms”, says Michael J. Wolf of Activate, a consultancy: this means providing clever technology to their clients to automate the buying process. The problem is that tech companies may prove much better at providing this. But at least, by getting bigger, the merged Publicis Omnicom will improve its chances of success: “You need a big base to make the most of the technology investment,” says Paul Zwillenberg of the Boston Consulting Group.

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